a partnership with charle-étienne boyerquébec · permanent lighting · est. 2024

stop losing
your crew
every winter.

We hand you the leads, the app that closes them, the product and the exact playbook that took us to $50K+ a month, winter included.

five questions · two minutes · then you book a call
§01our own numbers: we don't have client testimonials yet, so here's us
in permanent lights, every month, not one lucky one$50K+
months without knocking on a single door18
seconds from a photo of the house to that house, lit, on the homeowner's phone60
job a day (longer jobs, far less admin)1
§02a seasonal business vs. a year-round one

great summers.
then nothing.

Window cleaning works six months a year. Then December comes, the crew goes home, and every spring you rebuild from zero. We sell a model that works all twelve.

6 months of work · 6 months of nothing
jan
feb
mar
apr
may
jun
jul
aug
sep
oct
nov
dec
window cleaningpermanent lightsno revenue
§03where this comes from

three winters in the dark.

I'm Charle-Étienne Boyer. Two years ago I had your problem: a cleaning company, a commercial side and a residential side, and nothing to do from December to April.

Charle-Étienne with his crew, in front of a house
  1. Winter 1

    Shovelling roofs.

    Skyscraper windows on ropes all summer, a door-knocking team for houses. Then December. I cleared snow off roofs, and that was it.

  2. Winter 2

    The crew didn't come back.

    Great summer, great vibe. But most of the people I hired were students, and winter sent them home. I tried washing windows in the cold. It didn't work.

  3. Winter 3

    Permanent lights, door to door.

    I started installing permanent LED lights and knocked doors, the only channel I knew. It wasn't enough. People didn't know the product, and a stranger at the door didn't help.

  4. The turn

    I built the app.

    A homeowner takes a photo of their house and sees it lit in sixty seconds. A year and a half of testing. The leads started coming in faster than we could answer.

  5. Today

    $50K+ a month. Crew all year.

    A remote sales team, two installers, one job a day. Our own Luminov product. Eighteen months without knocking a single door.

§04the engine

installing is easy.
getting clients isn't.

So we built the app. A homeowner takes a photo of their house and sixty seconds later sees it lit with our lights. A year and a half to get right. Now it's our number one sales channel.

Example: a house by day
Example: the same house at night, with permanent lights
beforeafter · example
§05the deal

the whole model.
not a course.

We make our money when you install Luminov product. So our job is to send you as many jobs as your crew can handle. That's the deal, and it's why we pick partners carefully.

01Leads sent by LuminovIn your territory, from our campaigns. You don't start from zero.leads
02The simulator, under your nameOn your site. Homeowners see their own house lit before they call.leads
03Our remote sales teamThe same people who close our jobs, helping close yours.leads
04The full blueprintHow we market, sell and install. The exact system, not theory.playbook
05Install trainingYour crew learns to mount it right the first time, in the cold.playbook
06Luminov lights at partner pricingThe product we designed and install ourselves, at the price we give partners.product
071-on-1 with Charle-ÉtienneDirect access to the person who built it, not a support ticket.partnership
08An exclusive territoryYour area is yours. We don't sell the same leads to your competitor.partnership
that is the whole partnership.
§06the difference
on your ownwith luminov
LeadsDoor-knocking, or ads you pay for aloneLeads sent by Luminov, in your territory
The pitchA quote the homeowner can't pictureTheir own house, lit, before you quote
ClosingYou, between two jobsOur remote sales team helps close
InstallTrial and error on the first freezeInstall training for your crew
ProductWhatever's cheapest this seasonLuminov product at partner pricing
CompetitionAnyone in your areaAn exclusive territory
HelpYouTube and guesswork1-on-1 with Charle-Étienne
five questions, then a call to see if your territory is open.
§07how it works

from application to lit houses.

  1. 1Apply2 min

    Five questions about your business, your crew and your revenue.

  2. 2Talk30 min

    A call with Charle-Étienne. We check your territory and whether you can handle the leads.

  3. 3Set up

    The simulator goes live under your name. Your crew gets trained. Your first product order ships.

  4. 4Install

    Leads come in, priced. You install. Your crew works through the winter.

§08selection by application

we don't take everyone.

yes, if:

You run a home service crew and lose it every winter

You want a second season, not a side project

You can take on more jobs than you have today

You're starting a business and ready to build a crew

not if:

You want leads but have no one to install them

You're shopping for the cheapest lights on the market

You want one quick season, not a long-term partner

§09the product, installed by our own crews, every week
A house lit warm white at night, the family and a Luminov installer out front
Close-up: the lights set into the soffit
Changing the colour of the house from the phone app
The crew installing on a house, by day
A house lit purple at night, the family watching
The simulator on a tablet: the homeowner's house, lit
§10straight answers

No. Install training is part of the partnership. If you already work on ladders and rooflines, you have most of what it takes.

keep your crew. light up your winter.

five questions. if it's a fit, you book a call with charle-étienne. if not, we'll tell you why.price is discussed on the call